Online Reputation Management for Dummies
February 6, 2012 by Michael Gillen
Filed under Online Marketing
I manage my own business: a marketing firm. And, as somebody who runs your own business as well, you understand just how crucial reputation management is. The Internet has accomplished many things, but not everything they’ve done is something you want. In the past the Internet you only had to fret about a relatively small number of media outlets and, if somebody were to say something false about you, your ability to seek recourse was significantly easier.
Not so in the world we live in now; between social media and the vast range of sites featuring user-generated content-from forums to review sites-there are just too many outlets to keep track of. Not to mention, these outlets aren’t bound by the dicta of journalistic integrity; if somebody were to post something malicious on a review site, for example, you have no ability to have it taken down.
Therefore, controlling your online reputation can be a huge chore. Since there are literally far too many sites for you to effectively monitor-and, even if you were somehow blessed with the superhuman ability to do it you wouldn’t be able to remove anything anyway-it seems as though there is not that much you can do that will have an effect.
However, while you cannot keep people from talking about you, you CAN keep those conversations from being seen by too many people. Clearly, the first step is to keep your company from engaging in the type of behavior that people will say negative things about, but that doesn’t always do its job; as you already, there are people out there who will say malicious lies about you no matter how good you are.
Therefore, it’s your job to manage your online reputation as best as you can. Work to make sure that negative posts don’t appear in search engine results for your name. Find the most utilized websites devoted to your industry and go there often. Answer every comment; since these conversations are public, people will be able to see your answer. Keep in mind that if you don’t engage in online reputation management of your company, somebody else is going to, and you have no control on how they do it.
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The 5-7 Second Rule
February 6, 2012 by Pad Murphy
Filed under Online Marketing
If you use the Net a lot you may potentially be familiar with this even thou you won’t be aware you are doing it when you’re having a look at internet sites.
When anyone is looking online they have a fair idea of what they are looking for i.e. Vacations, trainers, gifts, concert tickets etc so when they type into the search site and click search they will see a catalogue of search results similar to what they have type in and they are more a likely never going to go past the first page of the search website
So if you are a site owner and have paid search engine consultants to get you onto the 1st page of Google, Yahoo, Bing here is where the seven seconds rule kicks in.
You see like I said earlier the user has already got a fair idea of what they are searching for so when they come to your internet site they’d like to see the product they have searched for, so you will want to have your product or service on this web page or a bit of info relevant to the user’s search that is reachable on your internet site inside 3 clicksAlso have your information above the line nobody likes to scroll down a page to find what they are looking for.
You want to think like the person that comes to your site and also how you use the Net when hunting for something the Net is all about getting info fast so if somebody comes to your internet site and you haven’t got there attention for 7 seconds they are leaving no question about it they are gone and this is because of the fact that you don’t have the data the user wants perhaps you do but its not being seen you have paid cash to get the head of Google but if the content is not related to the user’s search they won’t stay.
If you have the user’s attention for seconds they like what they see and will dive deeper into your website and more and likely get in touch with you by online form, e-mail, fone or if you are selling something they’ll buy from you and that is what you need. So think about the web page you have ranked well in Google and how it’s possible for you to improve it so you get people to remain on the webpage for 5-7 seconds and dive more deeply into your site if you can do this should see rise in revenue or your contact list growing.
Pad Murphy is an affiliate of the web team that helps run the site Smartwebresults.com which is web marketing company and social media for business uk.
Creating Fimo Beads
February 6, 2012 by Takara Alexis
Filed under Online Marketing
One type of fashionable bead today is the fimo bead. Fimo beads are made using polymer clay that is molded and baked. With the right tools and techniques, you can develop a wide variety of shapes and designs for your beads that can be used for making jewelry such as bead bracelets.
Soften the polymer clay until it is warm, rubbery and moldable. This is also a good time to mix any colors together if you attempting to make a custom color or marbled effect. Make sure to work out any air bubbles. An easy way to do this is to roll your clay flat using an acrylic rolling pin.
Using your hands or some plexiglass, shape your beads. You can mold them into balls, squares, bits of multiple colors rolled together and sliced, or any other shape you can think of. You are only restricted by your imagination.
Assuming you wish to string your beads, you are going to have to put holes in them. You can do this before or after you bake them. The easier method is to make the hole prior to baking. To do this, gently twist a skewer back and forth into your beads. Place multiple beads on one skewer for baking and make sure they do not touch each other. Also, you can drill holes in your beads after baking. Drilling is more difficult, but will not alter the shape of your beads.
Next, make sure that the beads don’t touch one another, place the beads on skewers on a bead baking rack. If you are drilling holes afterwards, place the beads gently between two pieces of cardboard. Bake the beads according to the instructions for the type of polymer clay that you bought. This usually takes about 30 minutes in the oven. Once your beads have cooled, carefully take the beads off of the skewers and sand any rough spots that could have developed from making the holes. Spray them with a coat of varnish, if you wish.
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