Will HTML 5 be available on mobile phones?

The future of internet is changing and fast. The world’s major players such as Google, Apple, Mozilla, Facebook, and Microsoft are all talking about HTML 5. However, whilst the world waits for the ‘next big thing’ in internet, some of us are asking if the ‘next big thing’ will be available on mobile? If the future of internet is HTML 5, then can one of today’s fastest growing markets keep pace in order to adopt the use of this innovative technology?

It would appear this question has already been answered, with estimates indicating that by the end of the second quarter of 2010, some 350 million mobile phones had been shipped which offered partial, or complete support of the HTML 5 format. So why are developers already looking to HTML 5 sites over WAP sites? Much of today’s web usage is accessed via mobile devices, and by 2013 analysts expect mobile to surpass PC as the device of choice when it comes to surfing the net. Due to the expanding use of mobile internet, user files, games and applications will have to be readily available anywhere, anytime. This rapid usage has already been noted and as such the new mobile experience is causing users to shift towards mobile cloud computing, a system whereby both the data storage and the data processing happen outside of the mobile device from which an application is launched.

In fact, with recognition that mobile is becoming more and more prominent in web browsing, Mobile Cloud Computing is becoming a more and more rewarding prospect. By conducting data storage and processing from remote locations, Mobile Cloud Computing offers near unlimited access to web browsing on your mobile. The perfect solution for a world that is going mobile.

If we return to the idea of the user experience, then we can see how vital it is that HTML 5 be adopted by mobile. Many developers argue that native applications such as Android and IOS are superior to HTML 5, but it is hard to be conclusive when one considers that HTML 5 offers offline support. The AppCache and Database make it possible for developers to store data locally on the device, meaning that interruptions in connectivity will not interrupt the applications operations and there is also Canvas and Video advantages that allow for graphics and video to be added to a site without the need for plug-ins. With the development of the new dual-core mobile phones, HTML 5 will also be able to support faster Javascript engines, Graphics accelerators and high performance processors.

Although at this stage use of HTML 5 may not be widespread or mainstream, the features and heightened user experience it promises has lead to reports from both Juniper research group and ABI researchers that suggest by 2013 mobile will surpass PC as the number one device for browsing. On top of this, it is also being widely suggested that in just a few years HTML 5 will surpass Native Applications as the preferred application for mobile. If mobile is the future of technology, then it would appear that HTML 5 is definitely the future of web browsing on mobile.

This article was written by Sam Hallahan of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business’ advertising.

Technorati Tags: apple, cloud computing, Facebook, firefox, google, html 5, internet, Mobile Marketing, mobile phone, mobile technology, mobile web, mozilla, Online Marketing

Mobile on the rise

Lights, camera, action! Media consumption is growing and eMarketer tells us that on average the US consumer spends up to 11 hours a day interacting with major media. Of those 11 hours, the Internet represents the second largest share of media time; television and video viewing together take out the number one spot. Also on the rise, unsurprisingly, is time spent by Americans on mobile device usage and this is growing exponentially. We have what is known as the ‘Three screens” – television, internet and mobile- which collectively represented almost 75% of all media consumption in 2010. So with mobile on the rise, what does this mean for the industry?

The online industry is also second only to television in terms of advertising ’spend’ with online ad spending reaching a record $25 billion. Thus 2010 is the first year that more dollars were spent on online ads than in newspapers, for example. This growth is caused by audience trends and ROI and is a reflection of the increasing time that consumers are now spending not only online but also increasingly on mobile devices like smartphones and tablets.

With the rapid expansion in mobile technology, the incredible way in which smartphones have been adopted and the introduction of tablets, mobile devices are fast becoming the item of choice for how consumers satisfy all kinds of needs. We have an insatiable thirst for knowledge – Smartphone owners account for 50% of the mobile browsing activity, topped only by those accessing their social networking sites, coming out at 54%. This all has far-reaching implications for advertisers and marketers and as mobile is on the rise, so are the opportunities for them.

Digital devices are changing the way we consume content and the way we view advertising and conduct commerce. It is changing so many aspects of how we conduct our daily lives. Now it can be seen that it is inevitable that consumption of media on mobile will grow exponentially and the associated advertising spend will continue with great intensity. 2011 promises yet more opportunities for those in the mobile marketing industry.

The stage for mobile marketing is truly set with real opportunities for growing your brand or business. Find out exactly what mobile marketing can do for your business.

This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business’ advertising.

Technorati Tags: advertisement, advertising, internet, ipad, mobile, mobile advertisement, Mobile Advertising, mobile internet, Mobile Marketing, mobile phone, mobile web, Online Marketing, smartphone, social network, tablet

How to write a case study that will still be newsworthy in 3 years

If you watch the media closely, you’ll see that unless a news story or case study is phenomenal, it won’t stay around for longer than 10 days. New stories sell papers, and case studies should have a new development before they will even be considered for a second report. Why then, are we still hearing about Bragster’s guerrilla marketing case study from 2008? And how can we write our own case study to last just as long?

The case study was one-of-a-kind. An Internet entrepreneur gave away 10 000 to the public by projecting his credit card details onto two buildings in London. The projection, which was over 3m tall, was a blown-up version of Mr Bertrand Bodson’s MasterCard. Nobody had ever done this before, which is why we’re still hearing about this case study. What about your case study is similarly one-of-a-kind?

The case study linked traditional and revolutionary advertising techniques. Projecting your credit card onto a building is a unique way to broadcast a message. But the projection also included a link to Mr Bodson’s website (Bragster.com), where anyone could use his credit card details to make telephone and online purchases. This case study successfully linked Internet marketing with guerrilla marketing. How does your case study experiment with form?

The case study was popular with the public. Mr Bodson placed clues on his website before the projection, hinting at where it would be found. This formed hype on traditional and social media that created audience anticipation for the campaign. The case study appealed to the public. How can you boost your case study’s appeal?

The case study had a positive message. Of course, there was a marketing bottom line, but this campaign was bigger than that. Mr Bodson claims “with all the doom and gloom, we wanted to bring a little Christmas cheer.” What positive message does your case study have?

When we consider what makes a case study unique, popular, and relevant, it becomes a lot more effective. Not every campaign is as newsworthy as Bragster’s, but for a case study to be at all memorable, we must bring out its most important aspects. Be concise and relevant.

This article was written by Emma Rose Smith of TXT2GET, a leading SMS marketing company operating from the US, NZ and Australia. For more ideas on how to write a memorable case study, visit TXT2GET’s free online case study database or the case studies page of the TXT2GET blog.

Technorati Tags: advertisement, advertising, bragster, campaign, case studies, case study, Internet Marketing, marketing, media, news, Online Marketing, Writing, writing guide