Why websites need on-page optimisation
February 21, 2012 by Pad Murphy
Filed under Online Marketing
On-page optimization is among the first steps of search engine optimisation that each webmaster or site developer should look into and implement when building and adding content to a website.
If you can do the on-page optimisation of your internet site properly not merely will it help your ranking in the search engines nevertheless it will also make your internet site easier to read for your visitors below are 1 or 2 on-page optimisation tips you want to add to your website.
Title Tags -Doubtless the most important on-page optimisation component. The title tag should be short around 60 characters but descriptive so people know what your enterprise or service is about. The title tag is the first thing shown and indexed by the search engines so when people do searches this is your chance to grab their attention as it’s the first thing they see in the search results pages so you would like it stand out more and must be appealing enough to the search site so as to rank you above thousands of other similar internet sites like yours.
Meta Tags - Not as critical as they where before but still worth doing they're quite not dead yet. Your meta description should be a short outline of your business or service and what you focus on around 160 characters. If your meta outline is not well crafted there is a reasonable chance that your website will get ignored.
HTML Tags - It’s necessary that you highlight certain parts of your page, there are several tags that can do this, the most significant of these tags is your header tags the text inside these tell the search engines what your page is about and they see that these are significant sections of your webpage.
Keywords – Your content must be optimized in precisely the way that it suits both the search site and folk reading your webpage. Over doing your keywords can make your page illegible. You're going to need to have some variety of balance between your keywords & your content.
Image Tags - If your site has masses of pictures you'll need to optimize these as well so the search engines can read them. When someone having a look at your images can figure what it is but for the search engines when they crawl your internet site they can’t. The search spiders can only read text and not pictures so itss crucial to add these tags to your images so it gives them some meaning.
Pad Murphy is an affiliate of the web team that helps run the website Smartwebresults.com which is web marketing company and social media for business in the UK.
The 5-7 Second Rule
February 6, 2012 by Pad Murphy
Filed under Online Marketing
If you use the Net a lot you may potentially be familiar with this even thou you won’t be aware you are doing it when you’re having a look at internet sites.
When anyone is looking online they have a fair idea of what they are looking for i.e. Vacations, trainers, gifts, concert tickets etc so when they type into the search site and click search they will see a catalogue of search results similar to what they have type in and they are more a likely never going to go past the first page of the search website
So if you are a site owner and have paid search engine consultants to get you onto the 1st page of Google, Yahoo, Bing here is where the seven seconds rule kicks in.
You see like I said earlier the user has already got a fair idea of what they are searching for so when they come to your internet site they’d like to see the product they have searched for, so you will want to have your product or service on this web page or a bit of info relevant to the user’s search that is reachable on your internet site inside 3 clicksAlso have your information above the line nobody likes to scroll down a page to find what they are looking for.
You want to think like the person that comes to your site and also how you use the Net when hunting for something the Net is all about getting info fast so if somebody comes to your internet site and you haven’t got there attention for 7 seconds they are leaving no question about it they are gone and this is because of the fact that you don’t have the data the user wants perhaps you do but its not being seen you have paid cash to get the head of Google but if the content is not related to the user’s search they won’t stay.
If you have the user’s attention for seconds they like what they see and will dive deeper into your website and more and likely get in touch with you by online form, e-mail, fone or if you are selling something they’ll buy from you and that is what you need. So think about the web page you have ranked well in Google and how it’s possible for you to improve it so you get people to remain on the webpage for 5-7 seconds and dive more deeply into your site if you can do this should see rise in revenue or your contact list growing.
Pad Murphy is an affiliate of the web team that helps run the site Smartwebresults.com which is web marketing company and social media for business uk.
One Or Two Necessary Tips for Search Engine Optimization
January 18, 2012 by Pad Murphy
Filed under Online Marketing
Ranking in the Search Sites is supreme to your general success, and applying search engine optimization techniques is imperative in gaining the advantage over the competition.
Content Keep It Upto Date
Your competition are updating their material frequently on their sites and this will have an effect on your rankings so making sure you have new content is essential.
There are a few ways in which you can do this and they are as follows:
– Twitter updates “tweeting older content will keep it fresh.
– Update Continually “obvious but necessary.
– Update Content “If you’ve got a page that you are dependent on to your organic search then performing an update on the content will increase rankings.
– Update your XML Sitemap “if you made any changes to the pages of your website it is critical that these are updated.
Google Speed
Google has always measured the rate of the page as part their quality score and has started to rank web sites in the organic search this is down to folk needing things fast on the web so if you’ve a webpage that’s slow in loading up they are going to leave and Google have caught onto this.
Photographs
confirm your images are resized to the right size before you upload them to the site this suggests a faster download of the image
Flash & Animation
Google does not really like flash or animation from a speed viewpoint as they take too long to load but if you feel your site needs flash attempt to make it a small file or use video
Link Building
This is process where we get other sites linking to yours and is still a big element in getting your site ranked in the natural searches.
The 1st process of building links is to get your pages indexed this is what we call social book marking and is a really effective way of getting your website indexed this can not get you site ranked but you are letting Google know that you exist you can do it by adding your website to the following sites: stumbleupon, Digg, Mixx & Delicious
The second process is to get 200-300 low page ranking websites pointing to your internet site you can do it by submitting to directories & submitting articles (you write an article relevant to your internet site and add a link pointing to your internet site).
Pad Murphy is a member of a search engine consultancy agency and has a bunch of years experience in internet marketing services uk their website is full of handy information and methodologies on seo
